![]() ![]() Unlike traditional broadcasters, Netflix's goal isn't to appeal to as broad an audience as possible but rather to cater to niches and effectively give every slice of the population a show or movie they can't live without. Though Netflix is widely considered to be the platform that is winning the streaming-video wars, it has not rested on its laurels when it comes to improving the service. ![]() In 2017, Netflix began an aggressive foray into producing feature films, aiming to release 80-more than all of the Hollywood studios’ annual slates combined-in 2018. But in 2011, Netflix began beefing up its original content, investing in its own original series like Orange Is the New Black and political drama House of Cards, as well as acquiring the rights to shows like Lilyhammer and the fourth season of Arrested Development. Most of the platform's available TV shows, movies, performances, and documentaries are licensed from distribution partners. Now the company has over 117 million subscribers in 190 countries. In 2018, Netflix innovated on choose-your-own-adventure programming, presenting a vision for interactive television, particularly with its release of its Black Mirror movie, Bandersnatch.įounded in Scotts Valley, California, in 1997, Netflix began its current subscription model in 1999. Netflix is an American entertainment company specializing in online on-demand streaming video. ![]()
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